SU:M37 Miracle Rose Cleansing Stick

Ever heard about the legendary SU:M 37 Miracle Rose Cleansing Stick? If you are crazy about Korean skincare and makeup products like I do, then you probably know that this cleansing stick is currently the most wanted cleansing product lately. I was so curious about it since it was always sold out everywhere in the internet, and I finally got to try this baby.

SU:M" represents the Korean word for respiration and the number "37" signifies optimal fermentation temperature. These two words perfectly describe this premium Korean beauty brand, which specializes in naturally fermented skincare. (taken from

SU:M37 produces skincare products from naturally fermented ingredients, which if you haven’t noticed yet, from the popularity of SK-II Facial Treatment Essence, is currently working really really well as in skincare.

Ingredients: Glycerol, Water, Orange Peel Oil, Lime Peel Oil, Lemon Peel Oil, Green Tea Seed Oil, Coconut Oil, Basil Oil, Ylang Ylang Flower Oil, Majoram Oil, Fermented Damask Rose Extract, Apricot Seed Oil, Olive OIl, Sunflower Oil, Betaine, Stearic Acid, Lauric Acid, Camellia Oil, Tocopheral, Rose Flower Water, Potassium Hydroxide, Lauryl Betaine

How to use: Turn the dial at the bottom of the tube counter-clockwise to reveal approximately 1 cm of product. Rinse your face with water. Next, using circular motions, massage the Miracle Rose Cleanser stick directly onto your face to produce a rich lather. Rinse off with cool water.

So, what’s so special about it?
Natural. It's made out of fermented damask rose extract, a proven anti-aging ingredient with moisturizing and firming properties. Gentle, as it doesn't strip moisture off your face. It cleanses well without that tight, squeaky clean feel. The Rose scent is heavenly. I love roses and this one is a winner! Travel-friendly, no spills and so easy to bring around!

SU:M 37 Miracle Rose Cleansing Stick is currently my favorite cleanser. It’s the most gentle from all other I have tried so far. I love love love using it in the morning as it cleanses mildly, without stripping off the natural oil from my skin. I can even say it moisturizes my skin! After using it, my skin would feel super soft and supple, not to mention, it smells really good too! Like a garden of roses.

Even though I didn’t expect too much of its cleansing power, -since the main purpose is not for cleansing makeup- It cleanses makeup quite well, especially the basics like eyebrow and powder. But I wouldn’t recommend to rely on this alone for your night routine, if you are wearing makeup on a daily basis. As it doesn’t remove tint and waterproof makeup. It’s still better to double cleanse. 

Free from artificial colors, parabens, and synthetic preservatives; it’s been working really well on my dry combination and kinda sensitive skin! And I can definitely see myself bringing this around during travelling. If you have sensitive skin, and is looking for something premium to cleanse your face, then you should definitely try this one out! Especially if you have dry skin. Fermented skincare always work great on my skin, and this one was not an exception!

Overall I have been super enjoying it as my morning cleanser! And I don’t think I will be replacing this cleanser from my routine anytime soon. Super recommended for dry sensitive skin! Also, even though it's a little bit on the pricier side, the product is huge. I am serious. It's definitely going to last me a good year or so, it's definitely worth the price!

Indonesian readers, you can get this cleanser for IDR 420.000,- on

Update: 11 Jan 2016 ------------

I've been enjoying this cleanser so much! I can see a lot of improvement in my skin ever since using SU:M37 Miracle Rose Cleansing Stick daily, both in the morning and at night. My skin is a lot softer now, blemishes are diminishing, and it's so supple and getting brighter each day. Just wow! Definitely super super recommended!


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